Safety for People on the Move

Significantly reducing road accidents and fatalities while igniting a mindset change among all road users in Zambia.

What We Do

Public Awareness and Education

Activities and campaigns aimed at raising awareness and educating.

Advocacy and Policy Influence

Engage government authorities and stakeholders to improve infrastructure, signage, and enforcement.

Research and Data Collection

Collect and analyze data on road accidents, causes, and high-risk areas.

Support for Victims and Community Engagement

Work with communities to create local safety solutions, such as safer school zones or pedestrian crossings.

Our purpose is to promote road safety and help save lives

Through various strategic partnerships we aim to promote safe driving behaviors, reduce traffic accidents, and save lives by advocating for better policies, raising public awareness, and implementing safety programs. Here are the key objectives of such organizations:

Alarming Statistics of Road Accidents and Related Casualties

deaths reported annually

k

projected deaths over the next 30 years

+

children have died in traffic accidents in 2025

%

of fatalities involving pedestrians

Highlights of recent activities

Since our launch in July of 2023 we have undertaken several campaigns aimed at increasing sensitization of the general public on various road safety measures

News & blog

The launch of the United Nations 8th Global Safety Week

The Minister of Transport & Logistics Speech

The minister of transport and logistics Hon. Frank M. Tayali, MP addressed the audience at the event in his capacity as the guest of honour. He emphasized the need to respect the presence of cyclists and pedestrians on our roads.

Presentation by the Road Development Agency

A representative from the RDA delivered a presentation which highlighted the Agency’s commitment towards making roads safer for pedestrians and cyclists.

The UNDP Deputy Resident Representative

In his remarks, Mr Laurent Rudasingwa, Deputy Resident Representative of the United Nations Development Programme, warned that Zambia could lose more than 150,000 citizens in the next 30 years if reforms are not implemented immediately.